Today is Sunday and like you know.

It’s a day to keep holy here. 

Pure God’s work and we bam.

But let’s quickly go over one very important thing.

It’s so important that it can make or break your marketing campaign.

And heck, people don’t pay attention to it which I don’t know why.

But let’s assume you will pay attention to it starting today. 

Hopefully. 

Because when you want to start your marketing campaign.

One important thing you need to do is have a plan.

Like a well-crafted plan of how the whole thing will go.

• Who your target audience is

• Their pains

• Their desires

• Their objections

• What they have used before

• How to stand out

• Your big idea 

• Your UM

• Yada yada

These are so important that they take time more than the campaign itself.

And that’s why you will see someone using over 1 month to conduct research. 

While some use 1 week.

And even some just use 1 day.

But it’s not how far but how well.

How well do you know the market you are running a campaign for?

That should be the question you have in your mind and tongue every time.

That and that only.

Because like you must have heard, it’s about the market and never about you.

But Dolapo, why are you so dumb?

All these things are common and we all know these things.

So why tell us again?

No vex boss, just trying to go over the basics again won’t hurt yeah?

Because as great as Late Kobe Bryant is when he was asked why he had such success…

He replied, I never forget the basics because they are so important. 

And here we are, I am telling you about the basics again and again.

But you are insulting me instead.

Which is fine because…

1. You won’t make use of today’s lesson

2. I will be happy because you will lose money and your client’s trust

3. And you will go hungry.

Simple as ABC.

And like I said, today is a holy day.

I am keeping it as it is, so I won’t reply to the insult you threw at me.

And without forgetting the key points in this letter today.

Never forget the basics and one of the basic things to do when setting up a marketing campaign is to plan your campaign.

Planning 

Planning

Planning 

Very important. 

To your success,

Dolapo Hamzat. 

P.S:

Been a long time I used this guy last.

Well, it happens and we tend to forget our love sometimes.

And away from that,

Do you want to get started in this copywriting thing of ours?

Do you want to get the basics of copywriting which will, in turn, buttress your writing every time?

If yes, then the layman guide will be a good starting point for you.

It has worked for a whole lot of entrepreneurs and even copywriters.

Because like I said earlier, the basics are very important and this is what the layman guide is focused on.

So if this sounds interesting to you…

And with interesting, I mean

If you are tired of writing words that don’t sell

If you are tired of crafting copies that end up with Thank you sir and never credit alerts

Then, I invite you to check out the layman guide here: Layman Guide To writing words that sell. 

Go over it and see your marketing changes.

Simple as ABC. 

Enjoy the rest of your day.

And yeah, here’s the link again: Layman Guide To writing words that sell.