Things dey occur

Dolapo

Dolapo

I think the first rule that we should be mandated to take and believe is…
 
Things don’t always go as planned
 
In life
In relationship
In business 
In school 
Etc.
 
And we should be made to understand that life isn’t rosy.
 
Because merely talking to someone yesterday…
 
I knew this one isn’t giving space for contingencies. 
 
Fine, it’s good to be positive and we should always think of good things ahead.
 
But since you have been born…
 
Has everything been working the way you wanted?
 
  • Are you presently studying the course you planned to study?
  • Are you staying in the country you planned to stay?
  • Are you spending the way you planned to spend?
  • Etc.
We should always give room for flexibility. 
 
Things dey occur.
 
And no be all of them dey favor human.
 
So if I see a freelancer promising heaven and earth for a client.
 
I just laughed because this is more like shooting yourself in the legs.
 
  • You are not the target audience
  • You are not the market. 
  • You are not the traffic source
And don’t forget these are things you can’t control. 
 
They are things that if they go wrong, you have to start again.
 
But why not give room for yourself to be flexible?
 
Imagine promising clients huge results without factoring in the contingencies.
 
And maybe the copy or what you did now bunk…
 
You will now start looking like a fraud to your client.
 
And that’s why anytime I am talking to a client…
 
I let them know I am not the market but if anything should happen.
 
I will always step in for FREE till they get the desired results.
 
And so far so good, it has been working so well.
 
Why?
 
Because I told them beforehand. 
 
Even if you have big money, tough times do come.
 
It’s now up to you to manage the tough time.
 
Life isn’t an expressway of joy and abundance. 
 
It’s full of ups and downs that you can’t imagine.
 
So make it easy on yourself by always minimizing the burden on you.
 
Don’t overpromise.
 
Promise them and let them know the clauses involved
 
And if prolly it doesn’t work, you will help them do this and that.
 
That will make you credible enough. 
 
And Credibility is what you should gun for every time. 
 
I know
 
I know
 
I sound like a motivational speaker right now but e no bad now…
 
But in all you do…
 
Always factor life into whatever you are doing.
 
And by life, I mean the uncertainties that come with life. 
 
With this, you will live a simple life void of troubles every time. 
 
And one more thing for business owners…
 
You should also make sure you factor this into your business too.
 
If you run an advert and you are expecting 5X ROI but you only breakeven…
 
Just let it go and move on
 
Check the mistakes you made and go again.
 
Don’t let that stop you from running ads forever. 
 
I have been there and I had to stop running ads for months.
 
But that’s totally wrong.
 
So in anything you do, factor life into it.
 
To your success,
 
Dolapo Hamzat.
 
 

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