I want to pray for you today and I would want you to stretch forth your hands…

And say a thunderous amen.

Verily verily I say unto you, .

If you are broke and you are looking for money and you have tried all means possible but no money…

As you are heading into the weekend today, go and make uncountable money without working. 

Did I hear you say Amen?

Thief.

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.

.

.

And yeah, I know that’s a very lame joke

But how exactly do you feel when you write copy and input lame and dry jokes?

Nah Nah.

Tell me, how do you feel?

• Elated?

• Delighted?

• Or very happy?

You see, there are a lot of things you won’t take very seriously but they can make or break your copy.

An example is you writing to a cold audience and inputting dry jokes. 

And I am not saying you can’t input one or two jokes in between.

But learn how to crack jokes that make people laugh.

Learn how to subtly use jokes in a write-up without it being obvious. 

And if I am to advise you based on my little experience…

I will tell you to not use jokes in a sales copy or ad copy or anything going to a cold audience. 

(For context: the cold audience are those that don’t know you and they don’t know what you are introducing)

These people are not interested in joking with you.

Or why would I laugh and joke with someone I don’t know?

Or what exactly is funny that I will be laughing when I have a problem to solve?

Do you get the point?

Leave jokes alone.

Instead, if you want to make them happy so well and receive whatever you sell easily.

Then use future pacing on them.

Project them into the future and let them see what your product will give to them.

“And now think about your prospect reading your message and they are all smiles…

They are feeling as if your product already helped them solve the problem.

They are all giddy-up and running to click the CTA button.

And even after buying, they still want more because they can’t get over the feeling of that future pacing you used.

Now tell me, how would you feel?”

(Meanwhile, the highlighted part of this email is future pacing)

Do you understand future pacing now?

Do you see the example I gave above?

Yes?

.

.

.

.

And now that you understand future pacing, lemme clear one thing about it.

You don’t need to use the word “Imagine” when future pacing anybody.

Based on my experience, I see people now understand what you are doing immediately you tell them to “imagine”

The word is now like a stale word in copywriting. 

Just like the words…

• Discover

• Revealed

• Amazing

• Etc

Has become stale when writing your headline.

See, people are getting sophisticated by the day.

And any bullshit is what they are not ready to tolerate.

No time for bullshit. 

Exactly. 

Now look at the future pacing example I gave above.

If I didn’t point it out or highlight it, you won’t know.

Why?

Because it was subtly written without you suspecting I am taking you to another world entirely.

And I don’t know what you will use the information above for…

But the holy spirit only told me to share it.

Have a nice weekend ahead,

Dolapo Hamzat.

P.S:

One of those things I taught in the layman guide is future pacing.

This is just one example of future pacing.

And this is called pleasure future pacing.

There’s one more.

And I even gave more examples in the Layman guide.

Why not get the layman guide now?

Yeah?

Good.

Here’s the link: Layman Guide To Writing Words That Sell!

Moreso, I am all giddy-up for tomorrow’s Q&A session with everybody in the layman guide support group.

I really want to unload a lot of value to these people.

And yeah, you shouldn’t worry if your money to get layman guide is not ready.

Take your time because you will still get the recordings. 

But one thing I like is being in a meeting live so I can ask my questions and be answered live.

Nevertheless, you are getting the recordings and that’s totally fine.

But if you have the money for the layman guide right now…

Then go here: Layman Guide To Writing Words That Sell!