I don’t know about you though but if you are anything like me.

Then you will know that little things matter.

See, forget hard guy or girl in this scenario.

When it comes to impressing me or making me blush or smile…

Little things matter so much.

And it’s not as if I am a freak that gets easily excited or anything like that.

It’s just that I am very used to getting billed instead of me billing people.

I don’t know if you understand but let me make it so much clearer for you.

You see if you have always been in the position of bring and bring every time.

• Friends bill you

• Families bill you

• Infact, mentees bill you

Then anybody that gives you something will stay very close to your heart every time.

And there is no reason for this other than…

You are used to billing already, so if anybody comes with a bill again… You will shrug and say it’s a normal thing.

And you might even end up avoiding that person or something in between.

But if you see anybody that says, take this shit as a gift… you will start grinning from ear to ear even if the gift is just N100.

And this particular illustration is what makes one seller sell better than the other.

It is what makes a service provider gets more clients on his waitlist than the other ones.

It’s what makes the total and absolute difference. 

You see, nothing beats knowing your customer awareness level in marketing. 

Nothing beats that. 

You can’t be playing in a niche and not know the awareness level of your buyers…

You must also know their market sophistication level.

And for context:

The market awareness level is what your target audience knows about what you are selling.

An example is copywriting,  what do they know about copywriting? What can they say about it? Do they even know how it operates? Yada yada

And the market sophistication level is what your target audience has seen concerning what you are selling.

Using copywriting as our example, what courses have they bought concerning it? What promises have they seen concerning copywriting? Yada Yada

Both market sophistication and awareness level work hand in hand.

So don’t worry yourself too much in differentiating them.

Just make sure you put the two into consideration when writing anything. 

And if you don’t put this into consideration, you are seriously on your own.

And to drive this home well, I will use an example. 

It’s a copy I wrote that has been control for over 2 months.

It’s a Whatsapp marketing copy.

The first thing I did with the copy is to come out from a different angle.

Because if you are on WhatsApp and you are actively using WhatsApp…

You must have seen people telling you to come and buy a whatsapp marketing course for 1k.

And here I am, trying to sell a WhatsApp marketing course for 20k.

19k gap!!!

So how do I justify my price and make it a crazy bargain?

That’s where a crazy angle comes in.

And in a minute, I will give you a link to the copy so you study it.

Because last I remember, that copy has generated over 20M in sales in the last 2 months.

And when coming from a new angle, I considered my audience so well.

They have seen a lot on WhatsApp marketing. 

And they know a lot about WhatsApp marketing too.

So instead of me starting from what Whatsapp marketing is…

Or starting from how they can make money doing WhatsApp marketing…

I took another dimension and entered into their primal desires.

I started asking them questions relating to the deepest desires they ever wanted.

And this took the flow of the copy from ordinary WhatsApp marketing copy…

Into a crazy-ass solution that will show them how to make a huge amount of money on WhatsApp. 

It’s that simple.

And truth be told, that copy is one of the simplest copies I have ever written. 

It took me less than 2 days to research and write that copy.

Because I was also writing another copy at that time.

And that’s why I always clamor that…

Simplicity is the game in marketing.

And yeah, I hope you aren’t expecting me to break down the whole copy?

Tueh.

I only wanted to show you how to use your market awareness level and sophistication level when writing.

I broke the copy down for my copywriting community members.

And lest I forgot, here’s the link to the WhatsApp marketing copy:

WhatsApp Marketing Control.

Do well to read and take notes especially if you consider the fact that it has generated over 20M in sales.

To your success,

Dolapo Hamzat. 

P.S:

Yes, I know…

Today’s supposed to be a life hack section.

But you should know that I like variations. 

And what’s life without a few variants?

But there’s a life hack there.

And it’s nothing other than…

If you want me to take you to heart, buy me a gift or send me money.

Bye.