One heavy mistake you are making in your advert

Dolapo

Dolapo

Hey , 
 
 
In a minute or two, I will be showing you one heavy mistake you are making in your advert…
 
 
But before then, take a look at this:
 
 
Assume you are on a whatsApp TV or possibly on Facebook..
 
 
You are scrolling or tapping and enjoying your own life…
 
 
And along the way… 2 adverts popped up following each other….
 
 
They are both in the same niche (fashion niche)..
 
 
One is advertising her whole store (she sells clothes, wristwatches, etc)..
 
 
The other one is only advertising one particular wristwatch…
 
 
Now be the judge of this…
 
 
If you are in need of wristwatches,  which would you click on the advert?
 
 
Exactly!!!
 
 
If you go for the first one, come and let’s fight!!!
 
 
If you go for the second one, you are now officially my friend…
 
 
Okay enough playing around…
 
 
Let’s get to the meat of the issue…
 
 

Human brains hate complexity…

 
 
The brain is very lazy like I told you some days ago…
 
 
The brain likes seeing something and then having to decide straight..
 
 
Without having to pick between varieties…
 
 
And this is what we should apply to our advert anytime…
 
 

NEVER ADVERTISE YOUR WHOLE STORE…

 
 
This is Direct Response marketing…
 
 
You need results as soon as possible..
 
 
You are telling them to take actions immediately…
 
 
Not showing them your store for them to be aware…
 
 
So you get the whole point yeah?
 
 
I am glad you do..
 
 
Can I go sleep now?
 
 
Thank you!
 
 
To your success,
 
 
Dolapo Hamzat
 
 

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