Mummy Happiness Part I

Dolapo

Dolapo

I was working in my house when I received a call yesterday.
 
This call came from someone I so much respected.
 
Because she’s more like an elder sister to me here in Ilorin.
 
She sells provision and stuff for us at the junction and when she called.
 
We call her Mummy Happiness because that’s the name of her last born.
 
And this email will be in 2 series or more according to how the spirit leads.
 
But this is part 1 and back to what I was saying. 
 
I was surprised because norms.
 
She doesn’t call me neither does she send me errands.
 
But with the urgency in her voice, I had to drop my work and go meet her.
 
And when I got there, she said she is fixing a burglary proof in front of her shop.
 
And we should go help her carry it from somewhere not far.
 
I sighed deeply, because why?
 
Na see finish be all these things.
 
And maybe it’s because I sit there often or something. 
 
Nevertheless, I made a mental sum to limit my going there.
 
And there we go, we carried the burglary proof and damn.
 
That shit be heavy asf.
 
But that’s not what I want you to know.
 
Immediately we dropped the burglary proof, her next statement shocked me.
 
And with that, I knew humans can never ever change.
 
I will tell you what she said in a minute.
 
You see, just beside her shop…
 
She has someone selling this same thing she’s selling too.
 
That other woman is a citizen here because I am not living in a student area.
 
And the other woman has been there for years, so when this woman came…
 
She’s young and she diverted the few students and yahoo boys to her side.
 
Because she’s young, she can relate well with us.
 
The other woman is cranky.
 
And funny enough, we are part of her recruits from the other woman.
 
(One day, just one day, I will tell you the story of how we were recruited)
 
But one funny thing is, they have both been in competition. 
 
Which is unspoken by the way.
 
But should in case one starts selling something, the other will also start selling.
 
If one makes an adjustment or repair or renovation to her shop, the other will follow suit.
 
I rarely care because wetin concern me.
 
Not until yesterday.
 
She said the burglary proof is for security and also…
 
People won’t just be able to enter her shop here and there.
 
And I agreed because they already turned her shop into a hookup site.
 
But when we brought the burglary proof, she said in Yoruba:
 
Now they can open eyes well, they see that I am no more on their level.
 
 
Omoooooo, I knew it.
 
Humans won’t ever change and lemme break it down for you.
 
Her want is a burglary proof that serves as security against thieves and yahoo boys (hookup site)
 
But the underlying emotion behind it is Ego and social validation.
 
Which is also the primal desire.
 
More like asking me that what do I want in a lady.
 
I will tell you intelligent, and fine ass babe.
 
Which truly is what I want, but what about the underlying emotion?
 
I want to be able to take my lady out and people keep shouting damn, a girl so lit asf (even though I ain’t lit)
 
I want my lady to speak wisdom out there.
 
And that’s based on ego, pride, and social validation (literally)
 
Which can also be my primal desires. 
 
So it’s not enough knowing your audience wants…
 
The only thing that can segregate you is knowing their primal desires.
 
Knowing why exactly they want that thing.
 
Just like the woman above, it’s pride and the feeling of…
 
I am no more her mate in this game.
 
And for me, it’s pride, ego and the feeling of…
 
Your lady is fine asf and so fucking intelligent. 
 
Simple as ABC.
 
And I know if we ask you for your dream partner, you will also lie or not tell the truth which is fine.
 
Simple as ABC.
 
How do you know their primal desires?
 
Ask them.
 
Find your target audience and ask them.
 
Or find a way to listen in on forum conversations. 
 
It will come out in one way or the other.
 
The bottom line is:
 
1. It’s not enough to know what your audience wants, it’s best to know why they want it because that’s their primal desires
 
2. I mentioned somewhere in the story about how mummy happiness can relate to students yeah?
 
That right there is empathy at work and boy, did it work?
 
Yes, because I was also recruited.
 
3. Listen in on your audience conversations to know why exactly they want that thing they claimed to want.
 
This will give you a clear direction of how to pain their dream for them.
 
So you don’t misfire.
 
And tomorrow, I will also drop you another version of what I have learned from mummy happiness. 
 
And how you can relate it to persuasion and business.
 
It will be titled Mummy Happiness Part II.
 
To your success,
 
Dolapo Hamzat. 
 
 
P.S:
 
If you are interested in being a sensational email marketer like me.
 
I am inviting you to join the “almost free” email marketing class. 
 
It’s just N1000 only and comes with a lot of value. 
 
The payment will end by 11:59 PM today.
 
And if you send anything by 12 am tomorrow, I will assume you gave me to celebrate eid.
 
So to join us, follow the next steps.
 
You can join us in the class by following the payment instructions below 👇👇
 
Pay N1000 into the account details below and send me proof of payment by clicking on the button that follows.
 
2000714150
Dolapo Hamzat 
Kuda Microfinance bank
 

Leave a Comment

Your email address will not be published. Required fields are marked *