Let’s face this squarely.

I have been hearing a whole lot of things these days.. 

And I think it will really be nice I address some of them.

But for context..

Should in case you are just joining us here..

You need to know I write my mails mostly on feedbacks..

More so, my mails revolve around lifestyle, woman all in relation to sales and marketing. 

I will teach you sales, marketing, copywriting,  storytelling in the simplest manner.

But I can be really vulgar.

So you want to choose your onions now..

That being said..

I have been getting various questions like:

Why do you like talking about woman?

Why sex in relation to sex?

Why so vulgar?

Yada yada.

Meanwhile, these same people that are asking these questions got to understand sales and marketing with this context..

But nevertheless..

I will answer them.

In the Ecom world, 80% of the buying power all belongs to women..

Ever tried browsing through Amazon? The most popular goods are mostly for women..

Tried Jumia? Same thing..

And what’s this telling you as an entrepreneur?

Women holds the largest share of emotions you need to sell like crazy..

What I mean in essence is..

If you learn how women think, purchase, show emotions..

You will be able to sell to anybody.

Let’s face the truth here..

Men are mostly moved by two major emotions which are:

Ego

Greed.

They wanna make money? It’s to pump their ego and fulfil their greed.

They wanna have better sex? It’s to pump their ego so they can brag.

They wanna smell nice? It’s to pump their ego to go meet that fine lady.

So check well, men’s emotions is majorly those two..

But you see women..

You have various emotions to pull like..

Luxury 

Care for loved ones

Jealousy

Craving attention 

Craving protection 

Etc..

That’s why a lady can buy anything at anytime..

Ladies are really worth studying even though if you dedicate your whole life to studying them, you won’t graduate…

That’s why one of my best read so far is a book by Charles Bukowski. 

It’s titled Woman.

You can just Google and download it.

But a warning.

The book is literally reading soft porn, thread carefully. 

And with this few point of mine..

I think you are able to see why I use ladies to explain sales and marketing. 

And lest I forget.

I have a free class on copywriting coming up next week Monday (7th June)

To join the class is simple..

Just go here: Free Class.

And also refer your friends or not.

Anyhow. 

To your success,

Dolapo Hamzat.