Hey , 

I have been wondering about a lot of things lately..

And one particular thought has been standing out…

All my thoughts has been revolving around human emotions and what makes us tick..

And I have been reading extensively on the said topic..

But one thought stood out for a while now..

And I have been trying to find solution to this exact thought..

So while talking to a friend yesterday night..

We talked around that point and the thought came running to me..

It crashed down on me..

And I got my answer.. 

Meanwhile, I have gotten the answer but I still want to ask you…

And I will do that in a minute..

But before then…

Do you know any lesbian?

You know any gay?

Or do you know any cultist?

Don’t panic.. you don’t have to answer that..

Just a rhetorical question…

Rest…

And this is what I am getting right into..

Let’s face the cultists to be able to punch in our explanations well…

You see these people..

They didn’t just decide to be cultists…

In fact some of them hated being a cultist..

But something made them join easily with or without pressure…

And this same thing that made them join is an emotional clause…

It can be triggered in your sales message also. ..

And what is this emotion?

It’s simple.

It’s a sense of belonging to a particular group…

This is it:

When cultist want to scout for new members..

What they offer them is a belonging to a group that will protect them..

This makes them relax and feel safe..

It also makes them have a sense of belonging to the group..

They also portray themselves as being different from the rest of the pack..

And mind you…

This is not the only emotional clause that’s being triggered by cultists…

But I will stay at that one emotional clause only…

And we humans like picking sides..

A cultist will tell you the world doesn’t know what they are doing…

But their fraternity knows and they can be protected…

And that’s why anytime there’s a fight between cultists…

They fight like there life depends on it…

To make their fraternity proud!!!

And how does this relate to your sales message?

Simple..

Make your readers pick a side from your sales message…

And this can be done easily by forming a common enemy…

Imagine telling a cultist that B fraternity insulted their fraternity and you can help them get back at fraternity B..

Imagine how they will take your help considering the hate between them..

Exactly!!!

You form a group in your sales message and pitch them against a common enemy..

An example is..

While selling to Nigerians that want to make money..

Form a group against the government (common enemy)..

Selling weight-loss product…

Form a group against the product they have used before (common enemy)…

Etc.. 

The main point?

Create a group against your common enemy..

And trigger the personal belonging to a group emotion..

And you will see a surge in your sales…

Simple and precise.

.

And that will be that for today …

Enjoy your new week,

Dolapo Hamzat.