When it comes to consistency, there’s one thing people don’t understand. 

Or let’s say there’s one thing they don’t mention which is very vital to achieve the true meaning of consistency. 

And what’s this thing?

I will tell you in a minute.

But isn’t it marvelous what you do?

Opening my rubbish emails every day.

Seeing my uninteresting subject lines and still opening the mails.

Checking them out and listening to my boring tales now and then.

It’s amazing and truth be told.

You are the best subscriber I have seen (at least in my head)

But then, there are sometimes we have to do something for the better.

We have to let go of some things to secure a better future.

And heck, these things are very important that we will prefer not to let them go.

But life isn’t just like that, we have to let go.

And that’s why I will be letting you go today.

What I mean in essence is…

I will be cleaning my list today.

Some people aren’t meant to be here.

They are figureheads which I don’t want.

And if by chance this is also my first email you are opening in 7 days, you will also be dismissed. 

Like I said earlier, it’s hard to let go.

Heck, it’s hard to see over 50 of my lovely subscribers go down the drain just like that.

But we move on regardless  

And without digressing further, let me get into today’s ministration. 

When it comes to consistency, it’s not about showing up only.

It’s important to show up.

But what if you keep showing up doing rubbish?

Nobody talks about this.

Showing up is overrated.

What you do while showing up is underrated. 

Or why do you think you keep listening to me consistently?

It’s because I keep showing up with necessary and useful information. 

Simple as ABC.

It might sound trivial but it’s very important. 

Showing up consistently is good.

But showing up consistently with relevant values is superb.

Kapish?

And to consistently give values can be hard work.

But that’s if you don’t know what to do.

Which I am not telling you right now.

To your success,

Dolapo Hamzat.