You know that feeling when you see a beautiful woman?

That feeling you get when your eyes meet and they lock onto each other like love magnets?

But then her gaze drops off faster than you ever imagined.

Do you know the reason?

It’s because she probably wasn’t attracted to you at all. 

Maybe her eyes gazed upon you by mistake…

The feeling was not mutual.

But hey, it happens. 

And besides, attraction is overrated anyways.

So listen up.

This is the exact scenario that happens when you write a boring headline.

Your headline is what will attract your target audience and appeal to her emotions.

Your headline will tell your target audience to stop whatever she’s doing to listen to you.

And heck. 

Your headline is very important. 

You see, that lady that looked at you and then dropped her gaze.

She might drop the gaze because you aren’t handsome to you.

She might drop the gaze because you look scary to her…

She might even drop the gaze because of your shabby dressing…

And heck, she might drop the gaze because you are totally against her spec.

So now tell me…

If you see a headline that’s telling you about arthritis that you don’t know jack shit about…

Will you read that headline?

Nah Nah.

Same as me seeing a headline selling a skincare routine…

I will ignore the headline as fast as flash.

And now, don’t get me wrong.

It’s not that you aren’t up to the standard for the lady sometimes.

It might because of your packaging. 

Might because of the way you smile, walk, dress, etc.

And in this aspect, you are 90% close to being her crush but she’s finding one repellant.

In which you can only remove the repellant by identifying it.

Your headline might be what your target audience want but you didn’t properly present the headline.

Maybe you failed to include the 4U(s) of a headline.

Or maybe you failed to put the right word in the right place.

And that ended up not catching her attention. 

Just like me…

I love a fine woman and I like reading anything about them.

But there are still some headlines I skip concerning woman.

And why’s that?

They are not attractive enough.

So it’s a simple equation. 

If your headline isn’t attractive and catchy enough, it will pass like a ship at the midnight.

And yeah, how do you make it catchy and attractive enough?

I explained that thoroughly on page 39 of the Layman Guide to writing words that sell.

Go and get the guide here: Layman Guide.

And you might decide not to.

Especially since you attended the free class and even have screenshots of the class.

But I am sorry to disappoint you.

What I have added in the layman guide is more than what I showed you in the free class.

But trust me not to hype anything. 

And just know that the initial free class was 32 pages…

Layman guide is 74 pages.

I added a whopping 42 pages to make it detailed and also included some left out topics.

But you decided to not get the guide because you were in the free class.

Lmao.

Even putting the guide itself apart, the next thing that will push you off the roof is the cheatsheet.

And not only that, I even gave a sneak peek into a day in my copywriting community. 

No wonder Victor watched the video and couldn’t stop raving.

All for a meagre $4.

But what to do?

You don’t want it right now because it’s too cheap.

And I won’t disappoint you.

I will make it expensive very soon.

Meanwhile, if you feel the layman guide will work for you.

Go here: Layman Guide.

To your success,

Dolapo Hamzat.