Hey ..

Some days ago..

I told you about writing stories from your personal activities..

And how it can help you connect more to your audience on a deeper level..

Do you remember?

You say you don’t?

Well, that’s on you tbh.. Because I did my best to teach you but you didn’t pay attention..

That aside..

You see, one other thing you need to know when writing anything online..

Either email

Or caption

Or SM post

Ad copy

Headline 

Or anything in between.

You want to make sure it comes out in a news format..

You get that?

Let me explain well…

People has zero guard against News..

They just open any news they see and read because they know nobody is trying to sell them anything with news…

And the best type of news people like is..

A BAD NEWS…

People tend to check out bad news very fast because they want to know what’s up..

Let me use an example here..

You are scrolling through Facebook and you saw these two headlines..

Which will you read first?

FULANI HERDSMEN KILLED 100 PEOPLE YESTERDAY IN BORNO STATE AND THIS IS WHAT THE GOVERNOR SAID ABOUT IT

And the next headline is…

THIS BOY GRADUATED FROM UNILORIN WITH A 5.0 CGPA AND HE GOT A RANGE ROVER AS A GIFT

Without lying to me or yourself..

Which of these headlines do you read first?

And can you tell me why you read it first?

Either one you choose is correct…

But one thing I know is..

80% will go for the bad news first..

And this is not even because we like bad or sad news.

It’s just the way human beings are wired..

We tend to react quickly to pain than we react to pleasure..

And that is why..

• A product solving a huge pain sells like crazy..
• A sales copy hammering on pain sells better..

You get all that yeah?

Good..

It’s all emotions and if you can tweak one or two things there.

You will make more sales..

And before I go..

Just have this engraved in your heart..

Bad news sell better than Good news..

Have a nice day,

Dolapo Hamzat. 

P.S:

This is just a tip of the iceberg when it comes to touching human emotions.. 

There are various emotions you can touch but it’s all depending on your product or what you do..

That’s why you need to know your product to a T..

You also need your audience to a T..

Know what makes them tick..

Etc..

And when it comes to email marketing..

Toiling with emotions is very easy and it makes you big money..

You just need to learn how to suck them into your mail..

Keep them reading without getting bored..

Give them tantalising stories or anything in between..

Transition into your pitch without making them feel lost..

Crank out a good offer that a lunatic will say yes to..

Use your PS accordingly ..

And the best of all…

Sounds exactly like who you are..

And trust me.. 

You will make shitloads of money..

And all these will be taught in Email marketing Detective… Section 3..

And if they all sound like what you will like to do..

Be my guest..

Go here to sign up: Email Marketing Detective 

And if you are not interested in everything I have been saying so far..

Go here to get your share: Receive Cane

You thought that was a link?

Lmao..

C’mon.. This is the correct link below..

Email Marketing Detective 

Sign up because I am waiting for you in class.

Enjoy your day baby..