Hi 

I have a question for you this morning…

You just need to answer and don’t worry… It’s not complicated.

Pick any one of the two options below….

•••> Getting Leads that result in long term sales and customer relationship or

•••> Getting one time immediate sales and ending it there..

Which did you pick??

Let me enlighten you on each of the options and you check your answer…

Okay?

If you go for the former, you are absolutely right!

If you go for the latter, you are not wrong but you haven’t just realized some things.

This is what some people won’t tell you…

Selling should not be one off thing..

It’s easier to sell to someone that has bought from you again because the trust has been established already..

In the online world today, one word you should always talk about..

You also need to make it your watchword…. And this is…

TRUST.

You really should let it be your core business word in the online business world..

Because buying online now is very risky (with the various scams we have flying about)..

People are terrified and very afraid to even try to buy online..

So that’s why it’s more reasonable and cost-wise to run ads to generate leads…

Don’t look at their present value but the lifetime value of the leads…

Let me give you a very simple and quick illustration..

You run an advert and everything says they should buy now…..

If 100 People should click on your advert, barely 3 to 5 People will buy immediately….

It’s not that they don’t need what you are selling….

They need it but they don’t know you, they don’t like you and heck….

THEY DON’T TRUST YOU!

Why should they buy then?

You get the point??

But what if you go this way…

You run an ad telling them to get a free consultation or checklist or report…

If 100 People should click on your advert, there’s a high chance you get between 30 to 70 People to download your free stuff….

What then do you do with the people that downloaded your free report?

Simple…..

Nurture them with contents that will breed the trust in them for you!

They will gladly buy and buy again in the long run and that’s what we call

LIFETIME VALUE OF A CUSTOMER!

You get all those illustrations right?

Now go back to the pop quiz again…

Answer it afresh and send in your comments.

I also hope you put this in mind when next you want to run ads or acquire customers…

I know you won’t take it seriously and you won’t implement.

But it’s your life anywhere….. Do what you like with it.

To your success,

Dolapo Hamzat.

P.S:

I said it from the beginning that my newsletter won’t be about sales and marketing only..

There are some days I will drag you into my personal life to settle the matter between the spirits in my head…

I hope you will be there to respond that day….

P.P.S:

My next email will be coming on Thursday by 3pm..

A nice time to reflect or what do you think ?